
we prioritize supporting traditional handcrafts and maximizing wear time. we have found the perfect balance with classic, comfortable, and timeless designs made from durable materials and quality construction. we only use natural materials, like 100% mulesing-free merino wool, linen and organic cotton. we are oeko-tex 100 certified to ensure that all products are non-toxic and comply with high international standards.
we strive to be kind to the environment, which is why we have a zero-waste philosophy. we minimize wastage by using our own factory and cutting all pieces by hand. leftover materials are upcycled for accessories, and the final fabric scraps are re-used in partnership with another company where the fabrics are unraveled and given a "second chance." all of our hang tags and promotional materials are made with munken cradle to cradle and fsc certified paper, all made in europe.
we not only prioritize minimal environmental impact but also the safety and welfare of the people making the clothes. that's why we opened our own factory in poland in 2019 to ensure fair salaries, health insurance, vacation, and a good social work environment
by basics
by basics is slow fashion in a world of colours
natural materials · danish design · made in europe
everything is made-to-order with an ethical mindset


