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journal


new merino bubble wool
the same high quality merino wool in a new structure: a raw, abstract structure jacquard knit inspired by nature’s surfaces 100% merino...


arty mending
create less waste cut, stitch & create your own designs the set (1044) includes raw cut-offs from our merino wool rib production, a...


our business model cares for both the environment and our customers
article published in branchebladettoj.dk with exports to 23 countries, by basics is a successful business working on multiple parameters...


new lead time: brushed wool & cotton / wool double face
only 3-5 weeks we’ve moved the production of brushed wool & cotton / wool doubleface to our own factory in poland this means SHORTER lead...


your trade show favourites
we're SO grateful to all of you, who stopped by to say HI! at this season's trade shows we LOVE seeing you, we LOVE showing you all the...


for the love of wool
let’s talk about wool & how to take care of all your favourites wool is a natural material & therefore need natural care ... use liquid...


pack your bags
pack your bags & go explore. near or far away? you want to dress up & dress down, right? here’s what to bring. first off: pack light....


your trade show favourites
we’re HUMBLE & grateful for all your visits at this seasons trade shows so much POSITIVE feedback & some of you with a specific concern:...


buying benefits
article from boutique magazine · january 2023 · why by basics' made-to-order buying model will be more relevant than ever in 2023 we are...


PR · petit by basics in childhood business (de)
modeagentur timm in germany is mentioning petit by basics in their latest brand presentation in the magazine "childhood business": the...


pre-order AW23
contact your local agent to see the NEW styles & colours of AW23 make your PRE-ORDER for AW23 to your local agentTODAY you will receive...


wool = love
there ... it’s out! we’re wool lovers & we want to share our love with you! why love wool? well, wool has so many good qualities ... it’s...


sometimes you have to let them go (part II)
in a world of COLOURS, we all find our favourites as a part of our ethical approach, we strive to keep our collection at just the right...


the perfect dress
does the PERFECT dress exist? we dare to say YES! this dress is soooo beautiful (if we may say so ourselves) it's the perfect dress for...


thoughtfulness
thanks for following along on our joined journey! and i’d also like to share a passion of mine: thoughtfulness – considering the needs of...


finalist: sustainable brand of the year 2022
we’re happy to announce that we’re among the finalists at the boutique star awards in the uk! ”we’re so proud to be among the finalists...


care · aw22
warm natural colours in combination with shades of pink to CARE is to LOVE surround yourself with caring people CARE about the little...


identify · aw22
sophisticated soft styles cool shades of grey & raw white with a hint of blue mist & leek green a relaxing colour range IDENTIFY your...


help your customers build their basic wardrobe
all you need is less – as long as you choose the right styles. here are a few tips to help your customers build their capsule wardrobe...


aw22 · new catalogues
the ethos behind by basics is slow fashion. so moving into a new season is about encouraging you to re-use your favourite pieces while...
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