ss22 · see the spring hues
the four key colour trends for ss22 each season, we launch a range of inspirational colour themes comprising our core colours plus a few...
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journal
sometimes you have to let them go ...
in a world of COLOURS, we all find our favourites we strive to keep our collection at just the right size for you to find all the styles...
made to order
offering bespoke ordering and sustainable production, danish brand by basics is helping to reduce fashion waste one garment at a time....
mindfulness basics
‘mindfulness is the basic human ability to be fully present, aware of where we are and what we’re doing, and not overly reactive or...
pr: by basics – focus on production and selling with care
we're proud to be featured on the website of danish brand magazine TØJ today with a story about our made-to-order-concept. a few lines...
pr: by basics on the front page of boutique magazine in december
we're SO proud to be featured on the front cover of the december issue of boutique. – a UK-magazine devoted to independent womenswear...
brushed wool
your favourite for autumn and winter. OWN brushed wool. 6 styles made from the classic 100% mulesing free merino wool we alle know – and...
by basics took part in circular fashion days in copenhagen 2021
the fashion industry is on the brink of change, looking into a new circular future. a future based on what we are best at in denmark –...
bamboo – easy to love
you care about the environment. you want ethical clothing made from the most environmentally friendly materials possible. you want soft...
PR: by basics on the front page of Boutique Magazine
we're SO proud to be featured on the front cover of the may issue of boutique. – a UK-magazine devoted to independent womenswear...
by basics love loungewear
all-day ... every day ... wear casual clothing without compromising on ethics, quality or style. loungewear in soft materials ensures...
this is why we love blusbar
high quality it's 100% merino wool from mulesing-free sheep. we believe that happy sheep give happy wool non-itchy so soft and...
PR: by basics offers made-to-order clothing that minimises waste while maximising sales potential
we're proud to be featured in the december issue of boutique. – a uk-magazine devoted to independent womenswear retailers. read the...
who we are: watch our explainer video
in less than two minutes, this video will let you know who we are and what we believe in. we produced this video the same way we cut our...
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